Flight Centre – The Pop-up Departure Gate
We flipped April Fools’ Day on its head with an activation for only the keenest of travellers.
The Truth
Travel is for the bold.
The Details
Rather than pulling a prank, Flight Centre upended tradition by doing something for real. Free Flights for those brave enough to follow sets of mysterious coordinates to a random pop-up departure gate. For flights around the world, wannabe travellers needed to complete the “Captain’s Challenge”; an AJ Hackett Bungy Jump.
What We Did
Activation Experience
Social Content Creation
PR
Design
Copywriting
