New Zealand Cricket - Backyard Social Club
We put a modern spin on a traditional game.
The Truth
Cricket is a long game… is that a bad thing?
The Details
You could look at cricket as a long game where not much happens… or as an excuse to enjoy an afternoon with your mates, enjoying good sun, great bants, and some top-notch sport. Introducing the Backyard Social Club.
+454%
Click throughs on tease phase video than benchmarks
+312%
Click throughs on Joey’s BSC video on TikTok than planned
+7.5%
Tickets sold vs forecast
What We Did
Art Direction
Copywriting
Design
Social
Strategy
RECOGNITION
