Sail GP – Black Foils
We rebranded the New Zealand sailing team for the most exciting race on the water.
The Truth
Sport is more exciting the closer you get to it.
The Details
Forget fighting over the Auld Mug – Sail GP is faster, livelier, and gets closer to the fans than the America’s Cup could hope for. To get the New Zealand team in on the action, we rebranded them as The Black Foils and got close. Really close.
What We Did
Brand Design
Strategy
Social Media
