Ingham’s Crispy Chicken Nuggets – The Vote
We put the power in the hands of fans for the next iteration of Ingham’s Chicken Nuggets.
The Truth
Kids are more likely to enjoy their food if they can have fun with it.
The Details
Following the phenomenal success of Ingham’s Dino Nuggets, the brand was going to release a new theme. But what theme? We asked the fans, in a process-of-elimination knockout bonanza hosted entirely on social.
2.4m
Campaign views
385%
Growth in social engagement
10,000
Kiwis actively engaged
What We Did
Social Content Creation
Copywriting
Art Direction
Community Management
Social Reporting
