The Details

Auckland Thoroughbred Racing is the city’s premier racing organisation. But it’s so much more. It’s the premier place for events, for weddings, for dressing up to the nines. It’s the day-after-New-Year. It’s screaming in the middle of the crowd as the horse you picked gallops past. It’s the glamour of Ellerslie Racecourse, the welcoming energy of Ellerslie Event Centre, and the approachability of Pukekohe Park. We needed to create a graphic design system that brought all this together under one tent.