Air New Zealand - Safety Videos
We made a small national airline a global brand.
The Truth
The boring bit could be your biggest opportunity.
The Details
The pre-flight safety video is the bit everyone has to sit through. But what if it could one of the things everyone looks forward to? We turned Air New Zealand’s safety videos into opportunities for fun, engagement, and brand reinforcement.
130 million
online views
7 million
unique views
What We Did
Strategy
Art Direction
Copywriting
Social Media
Customer Experience
Internal Comms
Production
