Qantas - The Spirit of Us
Emotional stories turned our rivals over the ditch into the ultimate travelling companions.
The Truth
When Kiwis and Aussies travel, we’re arm-in-arm.
The Details
Despite a long history in New Zealand, Qantas were losing brand consideration. Up against the national carrier, we reminded Kiwis of Qantas’s history with us. First with the (true) love story between an Aussie and a Kiwi meeting abroad, then a real family reuniting over decades.
7pts
Consideration increase
$223m
Revenue generated by the campaign in Y1
What We Did
Art Direction
Copywriting
Strategy
Social Media
