STIHL - Charged for Life
We showed how STIHL’s battery garden tools will stick by you through the ups and downs of life.
The Truth
A STIHL is with you for life.
The Details
STIHL tools might be a touch pricier than what you get from Bunnings, but they’re more reliable and last longer. Sometimes for life. We used a darkly comic tone to show how, when everything else in life fails you, STIHL has your back.
$6.97m
Of battery tools sales over 3 months
+66% increase
On the previous 3 months
+19% new customers
into the brand than the previous year
10 points
Battery market share shift from decline to growth
What We Did
Strategy
Art Direction
Copywriting
Production
Content Creation
RECOGNITION
