Mercy Hospice – Nothing New for Good
We shifted the perception of charity shopping with a fashion-forward event and campaign.
The Truth
Authenticity is in.
The Details
Mercy Hospice’s charity shops are their main driver of funding, but were seen as old and dusty. We created brand campaign that repositioned the stores as a genuine must-visit for style seekers. The campaign launched with an exclusive styling workshop in partnership with NZ fashion legends Dan Gosling and Dan Awha, showcasing pieces sourced from For Mercy stores.
3,875,733
Impressions from gifted media
+15%
Commercial impact following the campaign
What We Did
Design
Art Direction
Copywriting
Production
Social Media
Content Creation
RECOGNITION
