NZ Hops
We gave one of New Zealand’s most innovative hops growers a brand to match.
The Truth
Nature is the best design director.
The Details
NZ Hops is a cooperative of master growers from the Nelson region, with over 150 years of experience. We needed to create a brand that also worked as a badge of approval. We turned to the hop itself; the bract acts as a shield, protecting and enhancing the aromatic goodness within. The perfect metaphor for NZ Hops.
What We Did
Brand Strategy
Brand Design
Packaging
Social Media
Digital Design
