ASB – One Step Ahead
We pointed one of New Zealand’s oldest banks in a new direction.
The Truth
Smart banking gets you one step ahead.
The Details
A decade or two of chasing trends meant ASB had lost its iconic status. They were bringing back the line “One Step Ahead” and needed a new brand identity. We developed the chevron, a directional device that brought deeper meaning to their brand proposition.
What We Did
Strategy
Brand Design
Art Direction
Copywriting
Social Media
Customer Experience
Experiential
Internal Comms
Production
